Since user-generated content (UGC) is online and produced by the public for your website or platform, the combined unpredictability is a scary thought. By moderating digital content, it puts the control back into your hands and also safeguards your community from being exposed to restricted content. Here are some tips on do’s and don’t’s to help you gain better content moderation campaign.
What To Do
#1 Choose the right type of moderation
The best type of moderation depends on several factors i.e. audience, business model, type of content and timeliness. This is vital to how it will affect your user engagement. For example, if you have a stock photo website that accepts submissions from the public, you might need to do some pre-moderation before the photos go live.
#2 Use crowdsourcing
Moderating digital content in-house is a good idea – after all, who knows your business and policies better than your own people, right? However, in reality your team might not have the time to just focus on moderation and let other areas of your business suffer. Why not use crowdsourcing to power your content moderation at scale in real-time? Get in touch with Supahands. With our in-house technology and scalable remote workforce, we’re able to help you moderate content at a much larger and affordable level.
#3 Create clear guidelines
When approaching an outsourcing provider, do make sure that that you provide clear guidelines and objectives to keep everyone on the same page. In order to do this right, you need to ensure point #1 is already in place and set in stone. If not, there will be a lot of back and forth corrections just to get the procedure right. That isn’t efficient as it’ll take up more time than necessary and will hamper productivity.
What Not To Do
#1 Wait until the last minute
Don’t let moderation fall to the bottom of your priority list. If you know that your brand or business revolve around UGC, you should be already thinking about content moderation before it jeopardises your reputation. If you leave it for too long, it will eventually gather at a bottleneck and create more work for your team to filter through as well.
Too much of something is usually a bad thing. That includes moderation and especially in the case of user-generated comments and reviews. While you want to remove inappropriate content from areas such as social media pages, you don’t want to over-moderate. Appropriate negative comments and feedback actually boost the reputations of your business. How? Well, they will lend more credence and realism to client’s images. It’s also unrealistic to think any company lives in a never-ending bubble of sunshine and roses.