In today’s agile and fast paced business environment, it is important to keep yourself updated with trends that are constantly changing. With 2016 almost coming to an end, marketers are already busy planning next year’s strategy to grow further. Hence, we did a little research of our own and would like to share key digital marketing trends to keep an eye on. Here’s our list for 2017:
#1 Content Marketing
It looks like content is still king. One common mistake that many small businesses make is in their lack of embrace for content marketing. Publishing something relevant that is inline with what your business has to offer will attract the right target audience. Additionally, with the right keywords, you will boost your Google ranking too. The key is to be consistent, stay relevant and stick to your brand’s character. If it’s useful, smart, relatable and funny, audiences can’t help but to engage with it.
Another way to go is to create downloadable content. It can be either a useful e-book, survey, infographic or webinar that you want to share with your followers for free. Of course in exchange for that, you’ll require them to submit their names and emails. This is one way to touch base with potential customers/clients and introduce them to your brand.
The downside to this method is that it’s time consuming. Most small companies don’t have enough time or manpower to focus on this alone. However, if you’re able to do so, it’ll be worth it. To learn more on the subject, check out 2017 Content Marketing Trends by Joe Pullizi.
Do you have any tasks i.e lead generation, data management, content moderation and online support that you wish to outsource?
Get in touch with Supahands for FREE consultation.
#2 Live Video Platform
It’s always better to stream a video than to look at static words on your news feed. This is because videos convey emotions and messages better. Last April, Facebook launched its Facebook Live and many users have already been using it to capture live moments and share them with their family and friends. Besides the blue platform, there are also applications like Periscope, YouNow, SnapChat and Instagram Stories that also allow you to engage with your followers in real time, all while adding a personal touch.
How can you use these platforms for business, you ask? Depending on your business/marketing objectives, you can use them to give ‘behind-the-scenes’ insight into your business, demonstrate or explain how your products work, and even answer customer queries. All you have do is to be creative about it and you’re reading to take advantage of this FREE medium. We, Supahands, recently used Facebook Live to connect with our remote SupaAgents – Q&A sessions. It was helpful and fun, while also allowing us to gather great feedback from them.
#3 Social Media “Buy” Button
Although there are a few reports saying that social media buttons aren’t working out well, businesses are still optimistic about it. Like everything else, it takes time for consumers to be familiar with it.
This new social media feature is also expected to change consumers purchasing behaviour as this instant buying option will certainly make the purchasing process a lot easier for them. Having said that, don’t just apply the feature without proper engagement and research as it may affect how enticing the Ad is to them.
Gone are the days where marketers focused purely on the old-fashioned desktop. The mobile market is currently maturing, so it is not enough to have a website that isn’t optimised for mobile as well. If you haven’t done it yet, it’s high time to change your digital marketing strategy. A good cornerstone is to check if your content is accessible via mobile devices and if consumers/clients can engage with you within a few simple clicks.
To pitch the mobile strategy further, Zenith estimates 75% of internet use will be on mobile next year, and agencies continue to warn that marketers who keep thinking of digital communications in terms of a big, stationary desktop screens direly need to get with the program.
To add, Google will also start penalising websites that are not optimised for mobile use and that do not have an acceptable mobile upload speed, as mentioned in Mobile Marketing Engine’s article. If you are not sure if your site is mobile-friendly, you can take the test here.
#5 Beacon Technology
Beacon technology is good to those who are still running a brick and mortar business. It has take location-based marketing to the next level. All that is required is to install it around your store area so that whenever there’s a customer within close proximity, they’ll receive a push notification about your business and the current promotions available.
This technology is still growing and there’s much to improve and discover. For instance, there’s a company called Ustwo using the Beacon technology to help guide visually-impaired commuters through its London’s tube system.
With the rise of chatbots, you no longer need to struggle with answering inquiries about your company or your products. In case you’re not familiar, a chatbot is a piece of smart software that answers questions. It never sleeps and is always ready with a prompt reply just as soon as you install it to your website. The main benefits of this technology is that it can help you boost your online customers’ experiences.
Facebook and Slack are some of the brands that has gone all in on chatbots. Some brands use it for customer service and assistance, while others use chatbots to streamline their operations.
While they’re seeing an upsurge now, chatbots are nothing new. The world’s first chatbot therapist, ELIZA, was launched by Massachusetts Institute of Technology (MIT) back in 1964 (You can still talk to ELIZA about your problems here). Interesting isn’t it?
So there you go – 2017’s Digital Marketing trends that we believe will make it big. Which do you think will be most important for your business growth? Do share your thoughts about which digital marketing trends you think will be in for the coming year.