Carousell Partners With Supahands to Deliver Personalised Online Shopping Experience

Carousell Group, one of the world’s largest and fastest-growing classifieds marketplace platforms today announced that it has joined hands with Supahands, the end-to-end data labeling partner for Machine Learning and Artificial Intelligence, to further enhance the customer shopping experience on the Carousell platform. 

Supahands is supporting Carousell by evaluating the search relevance algorithms for Carousell’s Machine Learning models to further enhance the search and recommendation functions on the Carousell platform – creating a seamless and personalised user experience by showing the customer what they need, when they need it. 

“In e-commerce, search is everything – if you can’t find it, you can’t buy it. At Carousell we continuously strive to provide the best possible shopping experience for our users, and creating effective search and recommendation algorithms is a critical part of it. Supahands’ evaluations of our search data have added significant clarity and value to our search and recommendation models, and we are looking forward to further enhancing our technology and supporting our customers – both merchants and buyers – by creating an increasingly personalised, user-friendly platform,”

Puneet Garg, Head of Data Science and Engineering at Carousell

Supahands’ flexibility and scalability as a data labeling partner has enabled Carousell to enhance their models quickly and effectively, supporting Carousell’s journey to continuously make searching, buying, and selling easier. 

“Working with a massive marketplace platform such as Carousell is very exciting for us. We are truly honored to play a part in their growth journey, and witnessing Carousell’s technological achievements that have improved the marketplace landscape up-close, is a privilege. We are looking forward to a long partnership ahead, and will continue to challenge our own processes to grow alongside Carousell’s increasing demand for quality data,”

Greg Meehan, Chief Revenue Officer at Supahands
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